Starting Your Own Business: Expectation Vs Reality

If you’ve had a little nosey on my “shop” tab, you’ll be aware that pretty soon I will be launching my shop section on my blog. It’s not going to be the typical blog shop where I post affiliate links to products and technology that I use but instead it’s going to be an actual shop with tangible products, designed and shipped by me. It’s scary, it’s exciting, and it’s happening in 24 days.

I’d like to tell you that I’m ready, that I have everything printed, at home, pre-packaged with product photography done just awaiting your orders, but I’m not a liar. What I can tell you though, is that I’m almost there and I’ll most definitely be ready for launch day. It’s just that much like every assignment I’ve ever handed in, it’ll probably be finished 2am the morning before my deadline.
But hey! Haven’t missed a deadline yet!

Between working a full-time fast-paced creative marketing job, sleeping, seeing friends and family and trying to maintain a blog (albeit sporadically) it’s taken longer than I had hoped for, but alas here we are; 30 deleted designs, 2 bottles of gin and less than 30 days away from deadline. So to document the fact that I have almost made it after years of self-doubt and wondering if I actually would, I thought I’d write a little post on the expectation I had for setting up shop online, vs the reality…

Expectation:
I can’t wait to get started! I’ve wanted to do this for so long that I’ve pretty much thought about everything. Every element of all the things. La la la. This is going to be so easy. I AM BUSINESS WOMAN.
Reality:
ABORT ALL PREVIOUS THOUGHTS. There are things I did not think of. This is not easy. Retreat. Retreat.

Expectation:
So inspired. Much motivation. Very ideas. LET CREATIVE JUICES FLOW.
Reality:
Why my brain no work? What are ideas? Ooooh coffee.
*Enters duvet burrito and movie marathon never to be seen again.*

Expectation:
Will start with small amount of stock and grow if people don’t hate everything, and end up buying it. Have saved for months, have enough zeros, am on top of this.
Reality:
Spends months scouting suppliers. Discover I can’t order small, I can only order per thousand. Find out they want HOW much. *sob sob* Discover affordable option two months before deadline. Breathe sigh of relief.

Expectation:
I have enough time to do this. I have enough time to do this. I have enough time to do this.
Reality:
Turns out eating, sleeping, working, cleaning, cooking and having a life take up quite a few hours but I AM SO CLOSE TO THE FINISH LINE!